Attribution strategies for unconventional marketing channels
Unconventional channels, such as Reddit and Quora, are rapidly gaining traction, but how can businesses solve…
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Latest updates and insights from our team
Insights from our experts & news from Fractional Teams and the industry.
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Latest updates and insights from our team
Insights from our experts & updates from Fractional Teams and the industry.
Kateryna Novozhylova
Hi! I'm Kateryna Novozhylova, co-founder at Fractional Teams. I write about product, marketing and tech.
The hidden costs of SaaS and how to avoid them
Unused SaaS tools and features are costing your business more than you think. Find out how…
Highlights from UCX DTX 2024
Catch our highlights from UCX & DTX 2024 Expo – two action-packed days of insightful discussions…
Splitting a website for better audience targeting
Fractional Teams delivered a complex migration project, managing all technical and operational aspects, from strategic planning…
Content marketing essentials: A get-started guide
Maximise your B2B growth with content marketing. Learn how to create compelling content that drives conversions…
Building a tailored portal for customer engagement
We have designed and developed a bespoke member and customer portal for a leading telecoms industry…
Boosting sales enquires with lead magnets
We have helped a leading telecoms industry specialist increase their sales enquires with strategic lead magnets.
AI in customer research and segmentation
Explore practical examples of how to deploy AI algorithms to segment customers and identify persona profiles…
Top collaboration trends for remote teams in 2024
Embracing new collaboration trends and techniques is crucial for maintaining productivity across the distributed workforce.
Product Canvas Template: Looking at a big product picture
Learn how to create a Product Canvas to encapsulate your product’s vision and strategy in a…
RAD, DAD, LSD… or how to make sense of all the Agile frameworks?
RAD, DAD, LSD, ASD – there're a lot of acronyms in Agile. Read this article to…
Why you should adopt Extreme Programming practices?
Extreme Programming (XP) practices might seem too extreme for junior developers and for those who are…
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